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About

I am a Senior Salesforce Developer and Solution Architect with over 11+ years of experience designing and delivering enterprise-grade CRM, integration, and automation solutions across Public Sector, Telecommunications, Healthcare, Education, Non-Profit, and Pharmaceutical industries in Australia and internationally.

I specialise in building scalable Salesforce architectures using Apex, Lightning Web Components (LWC), OmniStudio, CPQ, Experience Cloud, and API-based integrations. My work focuses on transforming complex business processes into high-performance, secure, and maintainable digital platforms.

Over the years, I’ve led and contributed to mission-critical projects involving Salesforce ↔ ERP / Oracle Service Cloud integrations, multi-tenant platforms, middleware systems (Laravel/Node.js), real-time APIs, and data synchronization architectures. I’m highly experienced in Salesforce automation (Flows, Triggers), enterprise integration patterns, CI/CD pipelines, and DevOps workflows.

Currently, I work as a Salesforce Developer at McGrath Foundation (Australia), where I design and deliver integration and CRM solutions for the foundation.

If you’re looking for a Salesforce expert who can bridge business strategy with deep technical execution, you’re in the right place.

Experience

Salesforce Developer

McGrath Foundation

Sydney, AU

Aug 2025 - Present

At McGrath Foundation, I am responsible for designing, building, and optimising enterprise-grade Salesforce solutions that support fundraising, donor engagement, case management, and operational efficiency across the organisation.

I work closely with business stakeholders, data teams, and external partners to translate complex business requirements into scalable, secure, and high-performance Salesforce implementations, with a strong focus on automation, data integrity, and system integrations.

  • Architected and delivered Salesforce-based solutions across Sales Cloud, Service Cloud, and Experience Cloud to support fundraising, supporter journeys, and internal operations.
  • Designed and implemented custom Apex, Lightning Web Components (LWC), and Flows to automate business processes, reduce manual workload, and improve data accuracy.
  • Led the development of complex integrations between Salesforce and external systems (finance, marketing, and third-party platforms) using REST APIs, webhooks, and middleware patterns.
  • Built and maintained scalable data models, validation frameworks, and security models aligned with compliance and governance requirements.
  • Improved operational efficiency by streamlining case management, donor management, and reporting workflows, significantly reducing processing time and manual intervention.
  • Implemented robust logging, error handling, and monitoring mechanisms for integrations and automation processes.
  • Worked in an Agile delivery environment, collaborating with product owners, analysts, and QA to deliver high-quality, production-ready solutions.
  • Supported CI/CD and release management processes using Git-based workflows and Salesforce deployment best practices.
  • Provided technical leadership, code reviews, and architectural guidance to ensure long-term maintainability and scalability of the Salesforce platform..
  • Next.js
  • TypeScript
  • Design Systems
  • Accessibility

Senior Software Engineer

Arinum Solutions

Sydney, AU

Sep 2023 - May 2025

Delivered cross-functional applications and integration spanning, backend APIs, Salesforce development and deployment tooling.

  • Leading the design and implementation of Salesforce ↔ Oracle Service Cloud integrations for large education clients (including James Cook University).
  • Architected and delivered secure REST/SOAP API integrations, reducing manual data handling by over 40%.
  • Built scalable solutions using Apex, LWC, OmniStudio, Flows, and Experience Cloud.
  • Optimised API performance, governor limit usage, and data sync reliability.
  • Worked closely with stakeholders, business analysts, and QA teams in Agile/Scrum environments.
  • Implemented CI/CD pipelines using Git, Bitbucket, and Copado/Jenkins-style workflows.
  • Salesforce
  • APEX
  • SOQL
  • PHP
  • MySQL
  • Twilio
  • Oracle Service Cloud
  • CI/CD

Senior Salesforce Developer

Digital Process Private Limited (Nespon)

Remote

Feb 2023 - Aug 2023

Contributed to enterprise Salesforce implementations with a strong focus on modular architecture, clean code practices, and scalable integration patterns.

  • Designed and implemented advanced Salesforce solutions for telecom and enterprise clients.
  • Built scalable Apex services and Lightning Web Components for complex business workflows.
  • Implemented integration frameworks for third-party systems and middleware platforms.
  • Improved system performance and reduced technical debt through refactoring and modularisation.
  • Contributed to architecture decisions and mentored junior developers.
  • Salesforce
  • Apex
  • LWC
  • REST APIs
  • SOQL
  • Integrations
  • Agile

Senior Software Engineer - Salesforce

Zepcom

Remote

Apr 2021 - Feb 2023

Delivered high-performance Salesforce applications with complex automation, integration layers, and enterprise-grade customisations.

  • Led Salesforce development initiatives across Sales, Service, and Experience Cloud.
  • Architected custom CPQ-style solutions and order management processes.
  • Developed advanced Apex triggers, batch jobs, and asynchronous integrations.
  • Built custom Lightning Web Components for improved UX and business productivity.
  • Designed integration layers between Salesforce and external CRM/ERP systems.
  • Provided technical leadership and conducted code reviews across teams.
  • Salesforce
  • Apex
  • LWC
  • Batch Apex
  • SOQL
  • CPQ
  • Experience Cloud
  • Integrations

Software Engineer - Technical Consultant

Business Solutions & Services

Outside Australia

May 2016 - Apr 2021

Delivered custom web applications and CRM solutions, focusing on backend architecture, API development, and database optimisation.

  • Designed and developed full-stack web applications using PHP and MySQL.
  • Built CRM customisations and enterprise integrations for multiple clients.
  • Developed RESTful APIs and backend services for data synchronisation.
  • Implemented database optimisation and query performance tuning.
  • Led client communication for technical solution design and delivery.
  • Contributed to ERP integrations and automation systems.
  • PHP
  • Laravel
  • MySQL
  • REST APIs
  • JavaScript
  • CRM
  • ERP Integrations

Software Engineer

GoBrig

Outside Australia

Sep 2013 - Apr 2016

Contributed to full-stack web application development, focusing on backend logic, database design, and frontend implementation.

  • Developed dynamic web applications using PHP and JavaScript.
  • Built database-driven systems with optimised MySQL schema design.
  • Implemented frontend components and responsive UI elements.
  • Maintained legacy systems and improved system performance.
  • Worked in collaborative development teams using version control systems.
  • PHP
  • MySQL
  • JavaScript
  • HTML
  • CSS
  • Git

Projects

Raisio – Multi-Tenant Fundraising Platform

2026

SaaS fundraising platform supporting campaigns, events, donations, and organisation-level tenant management.

  • Designed tenant-aware authentication and role-based administration.
  • Architected event-driven workflows using Redpanda.
  • Built modular page builder and embeddable fundraising widgets.
  • Structured CI/CD pipelines with Bitbucket and Docker.
  • Planned scalable microservice-style architecture for long-term growth.

Focused on maintainable multi-tenant architecture with strong event isolation and scalable infrastructure patterns.

  • Next.js
  • Laravel
  • PostgreSQL
  • Redpanda
  • Docker

EduCore – Salesforce Student Management System

2025

Cost-effective CRM and student management platform built on Salesforce Sales & Service Cloud.

  • Designed reusable Salesforce package for small education institutions.
  • Implemented Program Plan, Affiliation, and student lifecycle management.
  • Built staff and student portals using Experience Cloud.
  • Reduced dependency on expensive Education Cloud licensing.

Developed a scalable yet affordable CRM architecture tailored for educational institutions with constrained budgets.

  • Salesforce
  • Apex
  • LWC
  • Education CRM
  • Experience Cloud

Salesforce ↔ eStore Sync Middleware

2025

Custom Laravel-based middleware enabling bi-directional sync between eCommerce platform and Salesforce.

  • Built full sync engine for Accounts, Contacts, Orders, Quotes, Products.
  • Implemented external ID mapping and dynamic field-mapping architecture.
  • Designed structured logging system with retry and audit capability.
  • Developed webhook-based real-time sync using Apex triggers.
  • Ensured transactional consistency across distributed systems.

Engineered a modular integration layer designed for reliability, traceability, and scalable data transformation across systems.

  • Laravel
  • Salesforce
  • REST APIs
  • Webhooks
  • MySQL
  • Multi-System Sync

Multi-tenant Fundraising Platform

LiveCode

2024

End-to-end platform for campaigns, donations, and organization-level tenant management.

  • Implemented tenant-aware auth, role-based administration, and campaign publishing workflows.
  • Built donation flows with robust validation and payment status handling.

Focused on maintainable architecture for tenant isolation while preserving a fast product iteration loop.

  • Next.js
  • Laravel
  • PostgreSQL
  • Docker

Salesforce ↔ Oracle Service Cloud Integration (JCU)

2024

Mission-critical integration between Salesforce and Oracle Service Cloud for automated admissions and case processing.

  • Architected secure bi-directional integration handling student admission data.
  • Implemented idempotent request handling and correlation-based transaction tracking.
  • Designed retry logic and failure staging for reliable data sync.
  • Reduced manual processing workload by over 40%.
  • Optimised governor limits and transaction design for enterprise scale.

Designed and delivered a scalable integration framework ensuring data consistency, reliability, and auditability across two enterprise platforms.

  • Salesforce
  • Apex
  • REST
  • SOAP
  • Oracle Service Cloud
  • Integration Architecture

AI-Based Upwork Proposal Automation

2026

Automated job discovery and AI-driven proposal generation system.

  • Designed automated job scraping with keyword filtering.
  • Implemented AI-generated personalised proposals.
  • Integrated WhatsApp notification and approval workflow.
  • Built dashboard for tracking proposals and connect balance.

Developed a scalable automation engine combining AI content generation and workflow orchestration.

  • Node.js
  • Prisma
  • OpenAI
  • AWS
  • Automation

Basecamp ↔ Salesforce Project Automation

2025

Automated project creation and synchronization between Salesforce and Basecamp.

  • Implemented dynamic token retrieval with secure OAuth handling.
  • Automated project creation post Opportunity/Quote approval.
  • Designed refresh-token on-demand mechanism.
  • Ensured clean error handling and retry mechanisms.

Improved operational efficiency by automating project lifecycle transitions between CRM and project management systems.

  • Salesforce
  • REST API
  • Basecamp
  • OAuth
  • Integration

Product UI Kit

Code

2023

Reusable component system with documented patterns for internal product teams.

  • Standardized interaction patterns and reduced duplicated UI logic.
  • Improved consistency between product squads through shared primitives.

Created composable foundations for forms, navigation, data displays, and interactive states.

  • Storybook
  • React
  • TypeScript

Multi-Mode SMS Delivery Network

2018

Middleware platform for routing SMS across multiple providers with failover logic.

  • Designed provider-priority routing engine.
  • Implemented failover and retry logic.
  • Ensured PHP 5.6 compatibility.
  • Built extensible adapter-based integration model.

Developed a resilient messaging system capable of switching between delivery networks to maximise uptime.

  • PHP
  • cURL
  • API Integration
  • High Availability

Cross-Platform Time Tracking App

2017

Lightweight productivity app with task-based time logging and home screen widgets.

  • Implemented multi-task independent timers.
  • Built native Android and iOS home screen widgets.
  • Designed local persistence and reporting module.
  • Planned Firebase integration for analytics and sync.

Built a performance-focused mobile app prioritising usability, speed, and extensible architecture.

  • Flutter
  • Dart
  • Android
  • iOS
  • Widgets

WooCommerce Enterprise Data & Order Customisations

2016

Advanced WooCommerce database and order processing optimisations.

  • Implemented batch-based order processing for large datasets.
  • Rewrote masking logic to update records directly at database level.
  • Analysed and mapped hidden WooCommerce data tables.
  • Improved performance of heavy data operations.

Enhanced large-scale WooCommerce systems with optimised database operations and batch processing techniques.

  • WooCommerce
  • PHP
  • MySQL
  • Performance Optimisation

Contact

Interested in collaborating on high-quality digital products? Reach out and let's talk.

hello@murtazaaun.com